The Marketing has begun for the brand new and uber trendy Ushuaia Ibiza Beach Hotel with the release of a slick promo video for the new concept. The progressive team at Ushuaia have jumped into a VIP day bed with the Fiesta Hotel Group. The new Love In between the two partners should make for an interesting relationship as rich Sugar Daddy meets young, sexy and popular socialite.

The Fiesta Hotel group has close buisness connections with Space nightclub, which will be an integral part of the partnership. In fact the Club is a backyard neighbor of the new Hotel, which like Julia Roberts in Pretty Woman, was a package tourist operation in its previous guise as the Fiesta Club Playa Den Bossa. The old Hotel was turning tricks for €20 a night, now, with a VIP makeover, the Ushuaia Beach Hotel will charge €200 a night per person in peak season.

The old Ushuaia Beach Bar is now demolished. Not the best of ideas if the relationship does not work out. Nevertheless, its a brave move for all concerned and we wish them the best of luck with the new venture.

There are some exciting new DJ line ups and parties already confirmed for the 2011 summer season. One of the most talented House artists in the world, Dennis Ferrer, will headline the new USA House night on Sundays, where he will be joined by the Martinez Brothers. The night opens on June 26th.

The legend that is Sasha, makes a welcome return to an Island residency, with the Never Say Never party that will be lined up for Wednesdays at the Hotel. The party kicks off on the 6th of July.

The official opening party for the new hotel/beach bar concept is May the 28h 2011. It promises to be a very exciting party and will be much anticipated on the Island for more reasons than one.  The full line up for the event has yet to be announced but one can be assured it will be a glittering affair.

Update on Opening Party              
http://dannykayibiza.blogspot.com/2011/01/ushuaia-ibiza-2011.html