The Swedish House Mafia’s Masquerade Hotel night in Pacha on Monday, is now challenging the David Guetta FMIF party as the most popular on the Island.
Playing a similar style of commercial house music, the marketing people of SHM have been working hard to establish the brand, and it looks as if their efforts have been rewarded.
Although its easy to fill Pacha these days, due to an ever enlarging VIP area, its hard to acess the substance behind the image. It would be interesting to see both David Guetta and SHM in a big club like Privilege, which would be the litmus test of a nights popularity.
As it stands both nights are packing out Pacha, which is the real winner in this story.