One of the islands best know and loved family hotels, Club Augusta, located in the lovely area of S’argamassa on the east coast of the island between Santa Eularia and Es Cana, has new owners. Iberostar, a large Spanish Hotel Chain owned by the Fluxá family, which has over 100 front line properties located in 16 countries Worldwide, will run the Hotel as a premium category Adults Only Hotel. The Augusta will be re-named the, Hotel Santa Eularia and cater to the All inclusive couples market with re-furbished rooms to reflect a younger and more modern style associated to its clientele.
The next door neighbour of Hotel Santa Eularia is Nikki Beach attached to the ME Hotel and old rumours were suggesting that the Matutes family, were interested in buying vacant land behind the well know Cesars Water Sports and Chiringito, which is located between the two upmarket properties. The Hotel will open for business in April 2016 and will be marketed primarily at the Spanish market, which is a traditional holidaymaker in the area especially around Cala Martina, which remains one of the few unspoiled beaches on the island. The area was a lovely and quiet family resort and the Augusta held a certain nostalgic charm and many people will lament its loss.
It was a Traditional Spanish Hotel, where service was excellent and staff wore tuxedos behind the bars and in the dining areas, harping back to the 70’s when the hotel was originally built. Hotels like the Augusta and the staff that worked there, are sadly a dying breed on the island, as they are being replaced by upmarket modern hotels catering to image rather than substance and local culture. The Augusta will be a big loss to the family Holiday market in Ibiza which is beginning to get squeezed out between the Hotels at the top and those at the bottom. I would like to take this opportunity to thank Juan and all the wonderful staff at Augusta for their many years of excellent service to their clients. They will be sadly missed.