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New Departure for We Love.

New Departure for We Love.

The iconic party that is, We Love, embarks on a new chapter of its story on the island of Ibiza this year. The Blog has already highlighted the rumour that Luciano and his Cadenza Vagabundos are set to take over the famous Sunday terrace at Space and all the vibes are positive that this will happen as We Love Vagabundos. On the flip side of that coin is the rumour that a number of We Love regulars are set to depart the We Love fold including Disclosure, James Zabiela, Heidi, Paul Woolford and Simian Mobile Disco, as a new direction is planned for We Love this summer. We Love are investing heavily in Luciano stock and would appear to be using his residency to launch a fresh style for the We Love concept. With the departure of Mark Broadbent and Lynn Cosgrove a different dynamic is now present, with Space creative Director Juan Arenas, keen to bring a more cosmopolitan feel to the party. Luciano would have a large Spanish and Italian following and it is this market that Space now seems to be leaning towards.

With Space expected to come under Ushuaia management next year, big Spanish parties like Elrow and potentially SupermartXe will be residing at the club. A pattern is now starting to emerge on a vision for Space into the future. Originally Space would have had a strong British influence with Carl Cox, Alex P, Brandon Block and Steve Lawler helping to establish the club in the early nineties. We Love took over that mantle and ran with a distinctively British themed party which attracted the We Love kids – clubbers who often forget to leave the club and ended up missing their flight home. The Dancing suitcase image was associated to the 22 hour non stop party that was Sundays at Space in the good old days. Sundays at Space was a special place for many people, especially for my generation of clubber. The British culture was a hallmark at Space on Sundays and there was always a good vibe there.

The Famous 22 Hour Party Sundays@Space

While the British get a bad rep on the island in places like the West End in San Antonio, their contribution to Ibiza dance culture is immense. There has been a growing awareness of national identity in Ibiza over the last number of years and the island seems confident in its ability to promote its Spanish flair on top of DJ’s who work to contracts. When I first arrived on the island in the 1996, nearly every big party on the island was British – all the clubs employed non national music directors and promoters. With the emergence of Ushuaia that dynamic started to change and now there is a good balance at work. In the true spirit of Ibiza there should not be individual markets, there should be just one, where everybody is welcome to come and have a good time and experience something that is different. That’s what makes Ibiza special. Lets hope We Love will retain this fundamental element going forward.

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