| Ushuaia Beach Hotel |
The recent withdrawal of Defected, from the Ushuaia Beach Hotel line up for 2012, is the first shot fired in what should be a very interesting battle between Ushuaia and Pacha for control of the new daytime party concept on the Island of Ibiza. Reports suggest that Pacha do not want certain promoters of theirs associated with the rival Ushuaia brand and Defected may be the first causality of this policy. Ushuaia, which is owned by the Islands most powerful family, the Matutes, who also control the Fiesta and Sirenis Hotel chains, is marketed at a well heeled clientèle, with standard entry prices at €70 and basic VIP access at €500 per person. Ushuaia has the buying power to attract the worlds leading DJ’s and artists, already securing the services of David Guetta and Swedish House Mafia for this summer.
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| The One Hotel renamed Destino Pacha Resort |
Pacha is owned by the Urgell family. Ricardo is involved in the daily management of the company and Piti is an accomplished DJ, who currently headlines the popular Flower Power party at Pacha. Pacha is a much loved and admired institution on the Island of Ibiza and the Urgells have worked hard to establish the brand on a world stage. In recent years, Pacha, with the help of Danny Whittle, has taken a commercial direction which has seen the Club prioritise its VIP market, to an extent where now, the majority of the club belongs to the VIP tables. This year, Pacha completed the purchase of The One Hotel, a three star establishment boasting 50,000 sqm of land and impressive views of the Mediterranean and Dalt Villa and located at Cap Martinet near Talamanca. Pacha plans to transform the Hotel, in the same way that Matutes transformed the old Hotel Club Playa Den Bossa, into the upmarket daytime party hotel that is now Ushuaia. The new Hotel, which is currently being upgraded, will be branded “Destino Pacha Ibiza Resort” and is set to open its doors officially on Saturday, 14th July, 2012. Unlike Ushuaia, its located in a residential area, so its plan to “do some quiet and cool down tempo pool parties” is designed not to disturb the neighbours, one of the untouchable laws of Ibiza.
Destino Pacha Resort Ibiza, will now be in direct competition with Ushuaia, offering a similar product to the Playa Den Bossa beach side venue. Ego’s dont come any bigger than in Ibiza and its certain that the two companies will take a personal interest in outscoring the other. It promises to be a clubbing version of “El Classico” a Real Madrid v’s Barcelona tie, with all the fiery passion and fervour associated with the Spanish culture. A healthy competition in the market is always good for the customer, so clubbers should benefit from the rivalry between the two. The Blog will be keeping a close eye on how the story develops so stay tuned for further updates.
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