DC10 Ibiza Gets Smart With Digital Ticketing App
Written by Dan Kirwan
DC10 Ibiza is set to introduce a state-of-the-art, digital ticketing application featuring anti-scalping technology. The club, which celebrates twenty-three years in business next season, had traditionally sold its tickets at the door, to avoid third-party scalping and commission fees. However, after crazy scenes of long queues in breach of Covid 19 regulations at its rammed opening party were used to attack the underfire clubbing sector, the renowned venue has moved to improve its customer experience by partnering with leading ticketing and marketing company DICE which operates similar ticketing solutions for electronic music festivals such as Sonar and Primavera Sound. DC10 will be its first major music partner in Ibiza.
The new DC10 digital ticketing app will offer clubbers a range of user-friendly experiences including upfront pricing, event waitlists, sold-out refunds, and the jewel in its crown an anti-scalping tool that will lock purchased tickets to a client’s smartphone. “I was very impressed by the technology of Dice,” stated Antonio Carbonaro, Circoloco founder, and DC-10 partner.
“The app offers a simple, seamless, and safe ticket buying experience for fans. A huge draw for us was DICE’s anti-scalping model which means tickets do not end up on the secondary ticketing market and allows us to protect fans from increased prices.”
In response, the clubs have finally unified to form a professional representative body
The anti-clubbing agenda in Ibiza continues to gather pace after a number of opinion pieces were published in the local press highlighting how well traditional, family-run businesses operated in the absence of clubs during the summer. It’s a heated debate and one that is sure to turn political as both local and national elections loom on the horizon and the island continues to transform its tourism model.
In response, the clubs have finally unified to form a professional representative body. The Groupo Matutes supported Ocia de Ibiza which now represents DC10, Hi, Pacha, Amnesia, Ibiza Rocks, and Privilege amongst others, has positioned itself to lead the sector’s PR campaign to lobby, and promote its interests.
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