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Cafe Del Mar Ibiza Denies Dubai Deal

Cafe Del Mar Ibiza Denies Dubai Deal

Cafe Del Mar Ibiza, the iconic sunset venue, located in San Antonio, has distanced itself from recent reports in business journals, that it is to open a franchise in Dubai. Only last week, a spokesman for the company that was to open the new Cafe Del Mar franchise, on a beachside location in the debt ridden Middle Eastern city of Dubai, stated  “We are very excited to welcome the iconic Café del Mar brand to the Middle East at Meydan Beach.The brand is a natural fit for both our location and the target clientele for our Chillout Lounge which is one of the most glamorous beach-side locations in the Middle East.” However this evening on Twitter, Cafe Del Mar tweeted… “A non-authorized Café Del Mar is apparently going to open Friday 14th Dec at Meydan Beach in Dubai. It has nothing to do with us…It is being opened without our authorization.”

Umesh Amarnani (right)

The denial by Cafe Del Mar, that it is not associated with the Dubai franchise, comes four days after news of the new business venture, first hit the headlines. A company of the stature of the Meydan Group, is unlikely to publicly announce a collaboration with any business, unless it had prior contractual permission to do so. Therefore it would suggest, that the miscommunication problem, may rest with the middleman, the so called “master franchiser” for Cafe Del Mar in Asia and the Middle East, Utopia. Its CEO Umesh Amarnani, was included in the press release for the new venture. The messy affair will not help the image of Cafe Del Mar or Meydan and it is most certain, that we will hear a lot more about this story in the near future. 

Update 13/12/12 Meydan Group issues following statement today, in reply to Cafe Del Mar denial tweet “Meydan Beach, through its entertainment partner Viva Entertainment FZE, has contracted with the United Arab Emirates registered owner of the Café Del Mar brand to provide the full Café Del Mar experience at the Chill Out Lounge at Meydan Beach. Café Del Mar at Meydan Beach is set to be one of Dubai’s premier Chill Out Lounge experiences and we very much look forward to the official opening on December 14th and 15th.”

The above press release was then followed by a facebook post from Cafe Del Mar which stated;CAFÉ DEL MAR of Ibiza never authorized nor supported such operations. Dubai based company called Utopia, defining itself “Master franchisor for Café del mar in ASIA”, claims to have given the authorization to Meydan, but no valid agreement exists between the Café del Mar organization and Utopia. We want to inform that these actions are out of any kind of control, supervision and musical direction of Café del Mar Ibiza and they have never been sanctioned by Café del Mar Ibiza.

It now looks increasingly likely, that the middleman, Umesh Amarnani of Utopia, may have sold Meydan a pig in a poke, or, he is being set up as the fall guy for the whole mess.

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10 Comments

  1. freakstar

    It is unbelievable that Meydan would have been taken in – however, surely they will need to pull their opening party tomorrow given CDM's statement. The amount they have spent on the branding is not insignificant (they have a branded CDM hummer driving around the street of Dubai for goodness sake). Interestingly, Mr Amarnani announced a deal to open Cafe Del Mar off Abu Dhabi in 2009 (http://www.albawaba.com/news/first-caf%C3%A9-del-mar-region-debuts-nurai-island). This has not materialised to date and is no longer mentioned on the master-developer website.

    Reply
  2. freakstar

    It is unbelievable that Meydan would have been taken in – however, surely they will need to pull their opening party tomorrow given CDM's statement. The amount they have spent on the branding is not insignificant (they have a branded CDM hummer driving around the street of Dubai for goodness sake). Interestingly, Mr Amarnani announced a deal to open Cafe Del Mar off Abu Dhabi in 2009 (http://www.albawaba.com/news/first-caf%C3%A9-del-mar-region-debuts-nurai-island). This has not materialised to date and is no longer mentioned on the master-developer website.

    Reply
  3. DannyKay

    Thanks Freakstar…good to see you on the Blog. Its a statement of intent that Meydan will open today in Meydan. I would be surprised if they didnt as their legal team will blow away Cafe Del Mar who cannot afford a lengthy legal trial at present…if they lost it would bankrupt them, such is the reported delicate state of CDM financial health.

    You are on the ground in Dubai would appreciate if you could keep us posted on any developments there. Will you be at the opening party today??

    Reply
  4. DannyKay

    Thanks Freakstar…good to see you on the Blog. Its a statement of intent that Meydan will open today in Meydan. I would be surprised if they didnt as their legal team will blow away Cafe Del Mar who cannot afford a lengthy legal trial at present…if they lost it would bankrupt them, such is the reported delicate state of CDM financial health.

    You are on the ground in Dubai would appreciate if you could keep us posted on any developments there. Will you be at the opening party today??

    Reply
  5. freakstar

    It gets better! What a mess!

    Viva Entertainment spokesperson confirms “the legal registered owner of the Café del Mar trademark in UAE is one of the original founders Ramon Guirel Bruto, with whom Viva Entertainment FZE have signed the exclusive rights for the Café del Mar brand for 20 years. As per UAE law we have signed with the registered owner of the brand, and are therefore confident that we have every legal right to operate the brand. Our commitment is to deliver the blissful Cafe del Mar experience, remaining true to all its original brand values.

    (reg. logo & dj´s)
    The slight alternation of the logo was done as we all felt that the logo looked like MOAR as opposed to MAR – we have the brand owner's permission to do so.

    Secondly we have the right to appoint resident DJs at Cafe del Mar as we see appropriate. The artists have done tests which we have put in place which qualifies them as Cafe del Mar residents and they will be exclusive for Café del Mar Dubai only!

    Reply
  6. freakstar

    It gets better! What a mess!

    Viva Entertainment spokesperson confirms “the legal registered owner of the Café del Mar trademark in UAE is one of the original founders Ramon Guirel Bruto, with whom Viva Entertainment FZE have signed the exclusive rights for the Café del Mar brand for 20 years. As per UAE law we have signed with the registered owner of the brand, and are therefore confident that we have every legal right to operate the brand. Our commitment is to deliver the blissful Cafe del Mar experience, remaining true to all its original brand values.

    (reg. logo & dj´s)
    The slight alternation of the logo was done as we all felt that the logo looked like MOAR as opposed to MAR – we have the brand owner's permission to do so.

    Secondly we have the right to appoint resident DJs at Cafe del Mar as we see appropriate. The artists have done tests which we have put in place which qualifies them as Cafe del Mar residents and they will be exclusive for Café del Mar Dubai only!

    Reply
  7. freakstar

    Nah, I am not in Dubai this weekend but certainly would not go. As well as the issues with the cafe del mar brand this beach club has been marred in controversy which made me think from the very minute I heard the Cafe Del Mar news that something was amiss as I am sure they would not have tied themselves to this site. Basically, when people purchased apartments at Jumeriah Beach Residence, they were promised beach access and pools etc as part of their service charge. 6 years later, this was developed into a private club (via Meydan)with ludicrously entry prices (http://www.thenational.ae/news/uae-news/dubai-anger-over-private-beach-club-for-jbr-instead-of-free).

    The latest word is that they do have the legal rights to use the Cafe Del Mar brand however, it is the promotion of the "Ibiza" element of thus that is causing the dispute. Already, for example, their DJ Bruce Hill description on their FB events page has been changed to being from CDM Ibiza to Blue Marlin Ibiza (on the Friday – they forgot to change it on the Sat listing!) https://www.facebook.com/events/464090176961268/

    Bearing in mind Meydan (home to the horse course) is essentially an arm of the Rulers commpany, they have huge funds at their disposal. Saying that, in recent years, there has been a heavy crack-down in mis-representation/fraud and, if proved, the consequences can be massively severe

    Reply
  8. freakstar

    Nah, I am not in Dubai this weekend but certainly would not go. As well as the issues with the cafe del mar brand this beach club has been marred in controversy which made me think from the very minute I heard the Cafe Del Mar news that something was amiss as I am sure they would not have tied themselves to this site. Basically, when people purchased apartments at Jumeriah Beach Residence, they were promised beach access and pools etc as part of their service charge. 6 years later, this was developed into a private club (via Meydan)with ludicrously entry prices (http://www.thenational.ae/news/uae-news/dubai-anger-over-private-beach-club-for-jbr-instead-of-free).

    The latest word is that they do have the legal rights to use the Cafe Del Mar brand however, it is the promotion of the "Ibiza" element of thus that is causing the dispute. Already, for example, their DJ Bruce Hill description on their FB events page has been changed to being from CDM Ibiza to Blue Marlin Ibiza (on the Friday – they forgot to change it on the Sat listing!) https://www.facebook.com/events/464090176961268/

    Bearing in mind Meydan (home to the horse course) is essentially an arm of the Rulers commpany, they have huge funds at their disposal. Saying that, in recent years, there has been a heavy crack-down in mis-representation/fraud and, if proved, the consequences can be massively severe

    Reply
  9. DannyKay

    thanks for the update. Looks like Cafe Del Mar Ibiza's prodigal son has resurfaced again….this will be interesting…….

    Reply
  10. DannyKay

    thanks for the update. Looks like Cafe Del Mar Ibiza's prodigal son has resurfaced again….this will be interesting…….

    Reply

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