UNVRS 2025. Close Encounters Of The Ibiza Kind.
With an intergalactic marketing campaign launched a month ago using a viral UFO sighting video shot at the iconic Ibiza landmark Es Vedra, the new branding for the old Privilege nightclub was revealed yesterday as [UNVRS] . Hollywood star Will Smith, reenacting his Men In Black role, joined Ushuaia Entertainments co-partner Yann Pissenem dressed in black on the roof of Privilege to launch the new Hyperclub.
With the classic metal domed roof of Privilege in the background, the birth of the top-secret project was announced to the world. In my 30 years of visiting the island, I have not seen such a brilliant marketing campaign employed, with many people referring to it as “Genius”. The brainchild of Yann Pissenem, the new club is set to boldly go where no club has gone before.
Ushuaia Entertainment has skillfully reinterpreted the old Space branding, transporting it to another dimension, setting trends in electronic theatre, and ensuring Ibiza retains its accolade as the world’s premier destination for clubbing. Work is still progressing on the multi-million euro refit of the old starship, Privilege, with many iconic features retained while state-of-the-art components are added. The new venue which is located just across the road from Amnesia is expected to open to huge fanfare next summer season with a rumoured 8000 people capacity, retaining its Guiness Book Of Records accolade as the largest club in the world.
Word around the campfires in Ibiza suggests that David Guetta, Afterlife, Paradise, Elrow and Pacha’s Solomon will be crew members on its maiden voyage. The rooftop will be open-air, reflecting the VIP rooftop at Hi. The countdown to the launch of the refitted starship has begun with Pissenem stating that the new venue will “combine the high-end service, luxury and attention to detail of a nightclub with the infrastructure, scale and ambition of arena events, creating a never-before-seen concept in nightlife.” The island was left stunned when the announcement was made, kept more secret than the Devils Mountain scene in Steven Spielberg’s classic Close Encounters Of The Third Kind UFO movie.
In that movie, another Frenchman, the government scientist played by French filmmaker and actor François Truffaut, conducted the project and sent Richard Dryfus on a magical journey within the alien mothership. Close Encounters Of A Third Kind was a masterpiece of science fiction that questioned our interpretation of reality and opened our minds to the possibility of extraterrestrial life. Just like Es Vedra, it was mystical and wondrous.
This is the Way
The blog understands that a similar concept of mystery and wonder will be employed in the promotion of UNVRS, creating an experience that is out of this world. Once again, the Pissenem brothers have woven their magic in Ibiza, proving they are light years ahead of the competition. This is the Way.
Dont miss our next blog on the latest developments in The Space Ibiza Wars out soon.
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