Nick Ferguson is living the Ibiza dream. Like so many enthusiastic young adults who visited Ibiza on a clubbing holiday, he was intoxicated with the magic of the island and decided to have a go, starting work as a ticket seller and PR on the streets of San Antonio in 2001, right at the very bottom rung of the ladder. With a good attitude, personality and a hard work ethic, Ibiza can offer the right people some great opportunities and Nick soon worked his way up becoming PR Manager at Cafe Mambo, then promotions manager at Kanya on the sunset strip. He then began working as operations manager for Tiesto in Ibiza, before Cream spotted his talent and appointed him as their full time promoter and Booker in 2012. As an adopted Scouser from Cornwall who cut his teeth on the streets of San Antonio, he understands better than most, how Ibiza works and his young hands will help shape the future of one of the islands oldest and most loved parties. A respected but modest figure on the Ibiza scene, we catch up with Nick Ferguson and ask him about the season ahead and a new departure for Cream as its celebrates 21 years on the island of Ibiza and hosts the Creamfields Ibiza Festival, on Saturday August 1st, with The Prodigy headlining an exciting lineup over there venues.
Congratulations on 21 Years in Ibiza and an impressive line-up this season. What makes the Cream party successful and will we see Cream in Ibiza in another 21 years?
Thanks Danny. Cream Ibiza has lasted 21 years for many reasons but I believe consistency is the key. Every year seems to be an exciting “year of change” yet we remain in our trusted spot: Thursdays at Amnesia.
I believe not constantly changing days and venues and being prudent with line up and musical style changes are essential to consistency, and keeping our audience satisfied. We have always booked a fantastic range of artists from colossal superstars to exciting breakthrough acts, true legends of the game and a few exciting curveballs .
We try to be competitively priced, yet deliver what we regard as “The Cream experience”…the islands best production, at the islands best club, with a range of quality music and worldclass DJ’s, surrounded by an always up for it crowd!
The current music consumer is a lot more open minded which is great when we currant our line ups! This is illustrated by us booking such exciting, yet diverse acts as Duke Dumont, Sasha and Kolsch to Alesso, Fatboy Slim and Carnage. All great acts, all playing great, yet different music!
Personally I am delighted Eric Prydz will be with us for 6 exclusive dates, he along with our much beloved Paul Van Dyk and Above and Beyond form a formidable trio of exclusive residents! Sasha’s long awaited return for our 21st birthday will be very special and we’re looking forward to bringing Tchami to Ibiza, we expect big things from this act. Closing with Fatboy Slim will hopefully be the cherry on the cake of a great season, we are honoured to have him on board!
There are several decent trance shows a week in Ibiza and I think that’s more now than there has been for a long time. Many of the acts have diversified their sound, many wouldn’t consider Above and Beyond, who have had the best year of their careers to be trance any more….its moving on and being more far reaching in sound.
It does cross over a lot to different subgenres, like hard, big room dance and techno. But pure trance fans still come in their droves each week to Cream Ibiza and long may that continue!
Although there are many things that many of us miss about “The good old days”, Ibiza is in a healthier state than ever. I think its clean, its less noisy, less rowdy and now offers more diversity as appeals to all kinds of holiday maker and all age ranges.
I believe each venue should try and create some equilibrium by trying to cater for different crowds throughout the week.